BOSCH & BRITA FOR A BETTER BREW!

DATE ISSUED : 13.09.2007

The new Bosch Private Collection BRITA coffee maker and kettle see Bosch and Brita team up to give British coffee and tea lovers their best-tasting cuppa yet.

The Bosch Private Collection coffee maker is Britain’s FIRST with a Brita Maxtra water filter built in — and that means simply better coffee.

“Great-tasting coffee depends not just on the beans and the grind.” explained Bosch product category manager Jane Lee, “but on the one essential for any drink: water!
“The Private Collection Brita coffee maker is perfect for anyone who demands a lot from their favourite drink — and paramount is optimum aroma and flavour.”

Hard water overlays everything with a flavour of its own, and while British tap water is clean and safe, it can be affected by dissolved metals such as copper and lead, or some pesticides or organic impurities.

The Brita filtered water in the Private Collection coffee maker solves all these problems.
Carbonate hardness is greatly reduced but all the minerals necessary for flavour are retained.

And while the nation’s best consumer filtration system offers brilliant simplicity, the Private
Collection coffee maker offers perfect consistency and flavour in every cup.

The coffee maker has a 1.4 litre (10 cup) capacity, a removable water tank and integrated Brita Maxtra filter. Other features include an aroma-retaining glass jug, 1,100W element, warming plate to keep brewed coffee hot, a drip-stop mechanism, a permanent coffee filter and cool touch walls for extra safety.

Tea drinkers don’t miss out either: the Private Collection’s new fast-boil, high-capacity kettle also contains a built-in Maxtra filter unit.

“If you pay a premium price for gorgeous leaf teas because you love the way they taste,” said Jane Lee. “You don’t block the flavours with impurities in the main ingredient — water. The Brita Maxtra cartridge in the new Bosch Private Collection kettle takes out the impurities and leaves beautifully clear, clean water.”

The Private Collection Brita coffee maker and kettle are available in a stylish black. The set
is completed by the two slice toaster, making this the only matching breakfast set on the
market that incorporates Brita technology.

SRPs:
Coffee maker: £44.99
Kettle: £34.99
Toaster: £19.99

Consumer brochure line: 0870 727 0446
Website: www.boschappliances.co.uk

EDITOR’S NOTE:

BRITA and innovation

People in over 70 countries trust Brita-filtered water. Decades of experience, research and
commitment to quality mean today's Brita filter is the best it can be: a world leader in taste technology. Founded in 1966, BRITA is considered to be the inventor of the table-top water filter and a specialist in limescale reduction. Many domestic and internationally protected patents and patent applications enable Brita to maintain its lead in innovation.

ENDS:

DATE: September 2007

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